Tilt shift videos seem to be the hot commodity right now when it comes to creating unique, eye-catching motion visuals for Websites. Tilt shift photography is based on the principal of controlling the plane of focus; the extreme shallow depth of field, combined with a stop-motion video effect, creates the feeling that a scene was shot as a miniature.
Alternatively, time lapse photography has long been used to show events that occur over extended periods at a much faster rate of speed. The effect can have various results based on what is being photographed. For instance, shooting time lapse photography of something small like a flower blooming or the building of an ant hill can provide insight into events that we’d otherwise never be able to witness in real time. Time lapse photography of wider scenes with larger objects allows the viewer to observe the interesting relationships of the various objects within the scene as when shooting skyscrapers with cars zooming by at street level.
Tilt shift and time lapse techniques can both provide the viewer with unique visuals. It’s no wonder that these types of videos are beginning to be used as promotional, marketing and advertising tools on the Websites.
But creating the most effective tilt shift and time lapse videos takes some know-how. Shots need to be properly planned to achieve the desired results. For instance, tilt shift imagery only works when the foreground and background of a shot can be separated within the lower and upper portions of the frame. If the image is shot at ground level or otherwise perpendicular to the earth, it’s difficult to create the shallow depth of field that’s separated from the foreground and background like when shooting a model miniature of a scene from above. Also, wider shots where sizable objects appear smaller in the frame tend to better emphasize the miniature effect.
For time lapse shooting, selecting the proper framing in order to capture all related action occurring over time is critical. Imagine shooting time lapse of the construction of a multi-story building and having the building grow right out of the top of the frame. Additionally, selecting the appropriate frame rate, shutter speed, aperture setting and focal point are critical when anticipating what will happen throughout the shot.
We’d be more than happy to share our expertise with you about how tilt shift and time lapse videos might be used in creating an eye-catching promotional piece for your company or project. It provides a unique perspective and something not seen every day which is key to creating an effective marketing piece. Contact us today!
